M&A

Nagano Industry Co., Ltd.

Company website

Manufacture and sale of aerial work platforms

Initial investment

2018

Investment Professional

Value-up Support

Strategy

Strengthened management system looking towards overseas expansion

  • Appointed former executive from one of largest construction equipment manufacturer as new president
  • JAFCO's managing director (executive in charge of administration) also participated

Sales & Marketing

Strengthened domestic sales and transitioned business model to expand overseas

  • Significantly increased domestic sales staff and promoted diversification of distribution channels incl. purchasing used equipment
  • Established European sales subsidiary, developed overseas distributors, and actively participated in international trade shows

BizDev

Enhanced product development capabilities and lineup

  • Established product development system to explore high-value-adding and new segments
  • Strengthened coordination between manufacturing and sales to shorten product development lead time

Finance/Accounting

Strengthened financial/accounting management system

  • Implemented cost-of-production accounting and strengthened budget vs. actuals management system
  • Visualized inventory management and revised material ordering rules

Operation/IT

Established supply chain to support high operation and sales

  • Improved productivity by eliminating bottleneck processes (strengthening procurement from China)
  • Strengthened production capacity by expanding factory layout and extending assembly processes

PR/HR

Actively increased PR awareness

  • Revamped company website and strengthened participation in domestic trade shows
  • Promoted recruitment of top talent through U-turn and I-turn hiring

Outcome

  • Overcame market chaos during the pandemic and changes in the environment with rise in material costs to achieve record sales (2018ー2023: CAGR+9.0%)
  • Successfully expanded not only into the EU but also into East Asian markets such as South Korea, Taiwan, and Singapore