Portfolio

M&A

KOMINE Co., LTD.

Company website

Category

Buyout Investment

Design, manufacture, and sale of KOMINE brand motorcycle gear and apparel

Initial investment

2017

Value-up Support

Strategy

Reorganized management system supporting future growth and stability

  • Inherited know-how from the two owners
  • Appointed experienced employees to executive positions in stages
  • Hired management and financial officers

Operation/IT

Established quick delivery system supporting EC sales enhancement

  • Consolidated and relocated four domestic warehouses, eliminating inter-site transportation and enabling immediate delivery
  • Implemented warehouse management system

Sales & Marketing

Strengthened EC channels and overseas expansion to expand sales

  • Switched to direct wholesale to major e-commerce platform and launched the company’s own EC site for strategic CRM
  • Participated in overseas trade shows and secured distributors in new regions

Finance/Accounting

Enhanced financial/accounting management system

  • Streamlined management and financial accounting
  • Accelerated the closing of financial statements

BizDev

Established business in adjacent field in view of obtaining future users

  • Developed new products for kids' sports (Strider) for obtaining future potential customers

Outcome

  • Transitioned smoothly from owner's system of one-man management to new team management
  • Achieved revenue growth (2017–2019: CAGR +7.1%) while maintaining low-cost operations that support high profitability
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